November 11th has become a special festival during recent years. With four characters of [1", this date was named as Bachelor`s Day. On this day, young people will hold bachelor parties to create couples or simply have fun. Some choose to end their bachelor life by showing love or proposing for marriage.
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Three years later, with coming 2012's Bachelor`s Day, more than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again.
Participants took actions to meet this festival. Some clothes manufactures began to hoard products for this winter from August. And they made full preparation on supplying chains and staff arrangements.
China Express Association organized [Double Eleven" meetings to discuss measurements. Major logistics companies like EMS, Shentong, Yuantong, Home Delivery... are going to recruit thousands of new staffs to meet the need of peak online shopping periods.
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About Singles Day Promotion in China